![]() ![]() Not to mention the selection of men’s boots and women’s boots is outstanding. This construction and quality makes Tony Lama the most recognized western boots in the world. With over 100 steps to producing every pair of boots, today’s Tony Lama’s incorporate the same craftsmanship combined with modern comfort and durability technologies. Each pair celebrates the humble and hardworking beginnings of the old west. If you have never tried on Tony Lama Boots, you are in for a treat. In 1990, the company became part of the Justin Boot family and the tandem has set the standard for quality and craftsmanship worldwide. When Tony Lama passed away in 1974, his family continued the tradition of quality and hand craftsmanship, making Tony Lama Boots a true American success story. in the 1930’s Tony Lama began distributing boots in Western Wear stores and by 1961, Tony Lama Boots was producing over 750 boots a day. He produced the best fitting, most comfortable boots around. After his term, he moved to the nearby town of El Paso and setup his first boot shop. Tony Lama was a cobbler for soldiers stationed at Fort Bliss, Texas. Those were the humble beginnings of a legendary boot making career. He studied under his uncle as a boy in Syracuse, New York where he learned the boot trade. Since Tony Lama was the 11 year old son of Italian immigrants, he began learning about the boot industry. Shipping on Orders over $75* (Excludes Hats & YETI Products) ģ-DAmerican FighterAnderson BeanAndreeAngieAriat HatsAriat Kid'sAriat Men'sAriat Men's BootsAriat Women'sAriat Women's BootsAustin AccentAvalonBickmoreBlazin RoxxBonnie DarrelBoot JackBrightonBrowningBullhideCarharttCharlie 1 HorseChippewaCinchCindy SmithCircle SConsuelaCorralCowboy ChromeCowgirl UpCrazy TrainCruelCuadraD' AccordDallas HatsDan PostDe La Cruz Signature DesignsDingoDouble BarrelDouble HDurangoElk RidgeEly & WalkerEncoreFashion ExpressForge WorkwearG Bar DGameguardGem DandyGrace in L.A.Hat BizHD XtremeHelen's HeartHey DudeHOOeyHouse Of LordsInternationalIrish Setter by Red Wing ShoesJaime CerrilloJohn DeereJustinJustin HatsJustin KidsJustin Men's BootsJustin Women's BootsJustin Work BootsKarmanKimes RanchKing BabyLane BootsLaredoLeeLeeginLevi'sLiberty BlackLos AltosLuccheseLucchese ClassicsLucchese Women'sM&FMilanoMiller RanchMinnetonkaMiss MeMontanaMontana SilversmithsMontana WestMurcielagoMyra BagNoconaOil FieldOld GringoOld WestPanhandlePecos Bill BootsPlatiniRafael AmayaRanger'sRed WingResistolRite EdgeRock & RollRockyRodeo Clothing Co.Rogers-WhitleyRoperScoutScully LeathersSerratelliSidranSilver CreekSilver MoonSmoky MountainSneak PeekSniper PigSouthern GraceStetsonStetson ClothingSZCOTaj ImportsTexas True ThreadsTin HaulTony LamaTru FragranceTwisted XTwisterUnder ArmourVocal ApparelVolatileWestern FashionWild HorsesWranglerYellow BoxYeti “There’s a component of ‘be brave’ in so many people - they’re not riding horses but very possibly they’re going to be doing something in their life that calls upon them to be brave on occasion, and we just want to support the idea.Tony Lama | The Boot Jack (function(w,d,s,l,i))(window,document,'script', '//'create', 'UA-77252966-1', ') (window.gaDevIds=window.gaDevIds||).push('dOGY3NW') ga( 'require', 'displayfeatures' ) ga( 'set', 'anonymizeIp', true ) įree U.S. “There is a component to life that allows you to be brave, whether you’re a nurse or a fireman or in the military or riding a bull or whatever,” he said. Lockhard said two goals for the company are to try to gain a larger share of the women’s boot market and to continue to live by its motto of encouraging bravery. The company is doubling the size of its warehouse and fulfillment center, which will now be able to hold 5,600 pairs of boots. Rujo has sold boots to customers in every state, and 40% of its sales come from Texas. In this segment, Rujo’s boots are $25 to $35 under the market price, putting them in the “kill zone,” said Lockard, who is constantly monitoring market prices. The company’s most profitable segment is the exotic boot category featuring boots made out of ostrich, caiman and teju lizard.
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